Before Ed become a renowned leader in the fitness industry, known for body transformations for busy men using his ‘EXPRESS’ training system
, he had his own struggles to overcome.
As a shy kid, Ed was never the loudest in the room and kept himself to himself. During his teenage years, Ed became very low in confidence making him a soft target for school bullies. Then he noticed something unusual about his body. He was developing man boobs.
This made PE lesson awkward getting changed in front of the other boys. But it wasn’t just PE that made Ed insecure. Also drama, music, reading. Ed would avoid any situation where he was in the spotlight and had to perform.
He didn't enjoy his time at school and left at the earliest opportunity with mediocre grades and no clue what he wanted to do with life.
Following his father's footsteps into the engineering world, he made some friends and started going out more. Ed’s man boob’s were still a problem and now with excessive alcohol and eating out several times a week, Ed’s body image and confidence was at an all time low.
Returning from a boys holiday he saw a topless photo of himself with his belly and man boobs and decided it was time for change.
Ed started going to the gym, feeling totally out of his depth at first, but sticking with it, his passion for lifting weights was born.
As Ed’s muscles grew and body developed, so did his confidence. He began to seek out situations that he used to avoid. None more so than stepping on stage against some of the world's best physique athletes. Ed went from not being able to take his t-shirt off in public, to competing in front of thousands of people, cameras, and judges at The O2 arena in London in just a pair of trunks.
This UPGRADED version of Ed was like a SUPERPOWER unleashing a new found confidence to pave his own way in life. To escape the system of being told what to do and working just to pay the bills. He realised with this gift and passion he could help others transform their lives through fitness… and have a real impact on the world.
This is what Ed does best helping others like you WIN!
Ed established himself in the fitness industry as a published author, and the first ever physique athlete to be signed as an ambassador to award winning sports nutrition brand Bio Synergy. And became one of the best paid personal trainers in the UK working with thousands of clients over 10 years.
As a father to two boys, Ed spends less time training people in the gym and instead runs online coaching programs, helping busy entrepreneurs lose the man boobs, so they too can have the 0.01 edge within their competitive industries.